Doubling Calls in 14 days with Few Reviews: a Case Study of Impact Construction

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Summary: How to give someone partial access to your Facebook Page (e.g., just the Insights so they can set up monitoring) To give a collaborator "read-only" access to the Facebook page (meaning, they can't post), you need to give partial access to the page. Here's how: Log into Facebook Go to your Facebook Page Click on Professional Dashboard Scroll down to "Page Access" on the left hand bar Click "Add New" under "People with task access" Toggle the accesses you want to grant (e.g., just Insights) Click "Give Access" They'll receive a notification, which they'll have to accept. Once they accept the notification, they're able to get insights on your page's performance.

Easily Give Silvermine AI Manager Access Google Business Profile (GBP) Here are the four simple steps: Create a GBP if you don't have one . If you don't have a GBP, create one here: www.google.com/business . Log In: Log into the Google/Gmail account that manages your Google Business profile. If you lost access to or don't know what Google account manages your profile, please reach out to us . Open the GBP Dashboard . Go to your Google Business Profile on www.google.com/business , or even better: simply search "Google Business Profile". We made it easy. Just click this link below and Google will search for you: https://www.google.com/search?q=google+business+profile . Click the three dots, go to Business Profile Settings > People and access Click +Add, and invite service@silvermineai.com, using manager access* 🎉 Done! * Remember: Never give any third party admin access to your GBP (including Silvermine AI), unless they're in your business. Why? If you choose to break up with them, they could hold your GBP hostage. It's a nasty thing that a few agencies resort when they know they've lost you and they force you to pay them. It's a form of extortion. Shame on them. But good for you for trusting Silvermine AI instead 😀. Let's begin. Step 0: Create a GBP If you don't have a GBP, log into Google and create one here: www.google.com/business . Step 1: Log into the Google Account that Created the GBP What account did you use to create your Google Business Profile? Log into Google.com . There's a sign-in button in the upper right corner.

My Story from Google Maps to founding an SEO Agency: to help When I worked at Google between March 2020 until Feb 2022, I worked on the Google Maps team helping enhance the Google Business Profile product. Specifically, I was responsible for helping get everyday users to upload photos and write reviews about local businesses. I worked on a few parts of Google Maps while there: Photos/Reviews: Encouraging everyday users to upload photos and reviews through optimizing the notifications. Ever get a notification when you open your phone after leaving a location saying "hey, leave a review"? I take some very partial responsibility. Photo/Review Ranking: Designing systems to analyze and rank quality photos and reviews. This includes reduce spammy reviews and de-rank spammy photos (like selfies - man, you wouldn't believe how many people upload spammy selfies in their reviews) Local Guides: Designing a point system called Local Guides that encourages people to review places they've visited. I also helped build the profiles for Local Guides who leave reviews. As of this writing, I'm a Local Guide Level 5 with 117 reviews/photos. Building the Posts and Updates tab on Google Maps - which is part of the Community Feed . The Community Feed social media feed that a lot of people don't know about. If you didn't know this existed, its a way for your business to show up on Google when people I worked as a Data Scientist, which means I did a lot of analytics to help support the engineers who were building the systems. I was responsible for helping clarify if any of the changes that the engineers made had any impact on user behavior. How does this related to SEO? So glad you asked. SEO, or Search Engine Optimization, is a fancy term for the following: Google has more data than they know what to do with because they crawl the internet constantly. And they need to figure out how to show you something useful instead of the 80% of the garbage that's on this beautiful thing that's called the internet (hey, one man's trash is another's treasure!). So SEO ranks those webpages in terms of relevance to your search result. They use AI to do it (hence, Silvermine AI ). I learned a lot about how Google ranks the data using AI (called Google Brain ). They use powerful algorithms like Computer Vision to inspect a photo. They use thousands of offshore workers to quantify and label content on the internet - which includes photos. For example, $2/hour workers will sit all day looking through thousands of photos and label them "man", "storefront", "cantelope" and rank the quality "low quality" or "blurry". They then use powerful AI algorithms to then evaluate the very photos you upload to your business. A photo uploaded by yourself or your customers would have the following data (assuming this is a picture taken from the street to show your business): quality_score: 74% labels: [storefront: 73%, window: 34%, street: 21%, bicycle: 15%] latitude: 74.021 longitude: 34.023 photo_source: iPhone 13.1 aperture: 1.2 ... I kid you not - they have hundreds of qualitative analysis (quality_core, labels) which and photo/review metadata. It's absolutely incredible. And it's an absolutely, massively complex system that nobody understands. See, most SEO experts know a lot just by guessing or learning by experience and learning from others. It's actually the SEO experts outside of Google who understand SEO perhaps better than Google's own engineers. It's like how an Influencer understands the YouTube or TikTok algorithms better than the people using it. Why is that? Many engineers at Google have a short tenure (< 2 years). Many, like me, see it as a prestigious company and they want to hone their skills there. They want to learn from the best. It's an extension of their education. They move on. They don't have the time to understand everything. Each engineer works on a very tiny component. There are thousands of engineers at Google Maps, and hundreds on Google Brain. The Maps team doesn't understand the Google Brain AI algos and the Google Brain team can't even explain it. So they see these magical scores appear out of nowhere. And they just use it. They experiment with changes. Google only cares about one thing: maximizing ad revenue. That's really it. So they make very minor tweaks in their ranking algorithms to do what: increase ad revenue. They get ad revenue by having more people use their software (instead of Yelp or Apple Maps). So they make changes in their rankings to see what drives the most clicks and gets people driving to destinations. If that means only showing Google Profiles with high quality photos? So be it. They don't care. They do what their Maps users tell them is important. It's up to people in the field to figure out what those changes are and to translate those into business value for our customers. Why leave a cush Google job? I saw a huge opportunity to help small businesses. The same reason you own a business. We're truly an insane bunch... I loved my time at Google and loved the people I worked with. But I've always wanted to take that refined skillset and own my own company. I decided for a few years to work at some startups because maybe I could get the benefits of owning my own company without the costs of all the managerial headaches. But eventually, I've learned I actually love the managerial stuff. And I want to pursue the American dream of business ownership. So I started an SEO agency to solve a problem I saw while working at GoogleMaps: so many businesses are flooded with so much noise every day they don't have time to keep their profile clean and up to date. For a minor monthly fee they could outsource this, be ranking higher, and getting more phone calls. But when you're focused on payroll, serving your clients, managing letters from the IRS, getting your payment processor working for the fourth time this month, managing inventory, hiring or (if painfully necessary) firing that employee...it all adds up. Your dinky Google Profile is the last thing on your mind. Until you hit a wall where word of mouth stops working. Then you need to expand online. Then you find a company like Silvermine AI . Please reach out if there's any way I can help - even if it's a free consult to see where you are, ideate new marketing ideas, and finding ways to grow your business.

How to make your Google Business Verification video. How to pass the AI bots that will analyze your video. How to create defensible evidence your business is what you say it is.

What should the Google Business Profile be named as? It depends on a variety of factors, and Google provides the best guidelines in Guidelines for representing your business on Google Details: how do I name my profile? Naming your profile depends on a variety of things, such as if you're a sole practicitioner like a realtor To properly name your Google Business Profile, follow these guidelines from Google : Use Your Real-World Business Name: Your business name should match what you use on your storefront, website, and other branding materials. This consistency helps customers recognize your business. Avoid Unnecessary Information: Do not include extra details like location or keywords unless they are part of your business’s official name. For example, use “Sunny’s Bakery” instead of “Sunny’s Bakery - Best Cakes in Town”. But other information like "James, Realtor" or "Samson Realty: James Buchannon" is appropriate. Be Accurate and Precise: Ensure your business name accurately represents your business. Misleading names can confuse customers and may lead to your profile being suspended. Consistency Across Platforms: Use the same business name format across all online platforms to build trust and improve your search engine optimization (SEO). By following these guidelines, you can create a clear, professional, and trustworthy Google Business Profile name that helps attract the right audience.

How to get leads using Google Maps Step 1: Don't listen to anyone who tells you it's going to be easy. Ranking higher on Google Maps depends on a variety of factors: How many similar businesses there are to you in a 30-mile radius How advanced your competitors are at SEO The quality and consistency of your reviews Also, the demand for your services matters: if only 10 people a month search for "high quality sheet metal roofs", you might rank 1 but there are only 10 people searching for that. (Riches in the niches, tbh.) To get leads online, you need to 1) optimize your website for the things people are searching, and 2) capture the searchers. SEO can't create searchers unless you do things like Ads, Social Media, or Billboards. SEO captures people already searching for your services but they just don't know who to trust: you or the other folks. Real results from a real customer Here's how we helped www.devanvincent.com , a bespoke menswear company located in Menlo Park, CA and Burlingame, CA . Devan's a long-time good friend of ours, and makes incredible-quality suits that last forever. So what impact have we been able to have on his business since June? Why did Devan start with Silvermine for SEO help? First of all, Devan decided to invest in SEO because he saw the potential: if I can get ranking higher and get more leads online, I'll make more money. See, Devan's a wise businessman. More leads = more business = the reason you work in the first place: to support your family and the things you love in life. He didn't start a menswear company to do SEO either. He wants quality leads, but doesn't care about the nuances of SEO. As a solopreneur, he's limited on time and how he invests in his business, so he hired out. Very reasonable. How do we know we're helping Devan? If you don't track, you can't know. In the image below, you can see Devan's progress. You can see his business' search rankings. We use advanced trackers to ask the question: "if someone is standing on a random spot on the map and they search for 'suits' on Google Maps, where does Devan's Burlingame GBP appear in the rankings?" You could imagine a customer is at home and they pull out their phone, or they're in their office building, or they're driving on the highway. They search, and something appears. But where's Devan? Is he showing up? On both images, you'll see a blue circle representing where his physical business is actually located. This is important, because proximity matters in Google search results. On the left, you see he's ranking pretty poorly, meaning he's showing up in spot 12, 13, 20+, and even if he was standing outside the door of his office, he'd be ranking only 5th. That means people eating lunch across the street looking for custom menswear would be referred by Google to a competitor 10.2 miles away that had better SEO.